AEF BRANDS

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At Amara's Enchanted Forest (AEF), we want to give you a magical, guilt-free shopping experience. We want you to shop HAPPY with that golden heart of yours!

When you shop at AEF, you shop authentic brands that have a sense of purpose and integrity. We only carry brands that tell a special story and have high ethical standards. Brands carried on AEF come from all over the world too! We have sourced from the biggest cities in the USA: Los Angeles, San Francisco, New York City, etc. We have also found very unique products from Canada, Iceland, the United Kingdom, Germany, Russia, Australia, New Zealand, and Japan! All coming very soon!

For now, we have released the following brands on Amara's Enchanted Forest. Below, you will find brands that are small businesses, women-owned, POC-owned, family-owned, socially responsible, and/or environmentally conscious. ALL of them are here to spread a special message, and align with at least one of our AEF Pillars: KINDNESS, COMPASSION, MINDFULNESS, and EMPATHY.

Amara's Enchanted Forest is also proud to say that we are a WOC-owned business and fully POC-operated!

***Keep checking this page! As we release new product daily, you will see more and more of these UNICORN brands!***

Aurora World

Highlights: Socially Responsible, Environmentally Conscious

Based Out Of: Los Angeles, California, USA

About This Brand: Aurora World has been around for about 40 years and is a global leader in high-quality plushies. We love Aurora World not only for their adorable plush toys, but also for their positive impact on multiple communities across the world. As a children's toy company, Aurora World has taken on issues that effect kids today. They donate and work with nonprofit organizations like KIDS (Kids in Distressed Situations) in the USA, NBCS (National Blind Children's Society) in the UK, and The National Children's Leukemia Foundation in Korea. This doesn't even include their donations to hospitals in the USA. 

Apart from lending a hand to children in need, Aurora World has also recently taken some pretty big steps towards reducing their carbon footprint. They have reduced paper usage in their company by 30%, transitioned from plastic fill in their plushies to post-consumer fill (recycled material), began utilizing eco-friendly recycled biopolymer pellets in their products, replaced their satin sewn-in labels with recycled satin, are creating their hang tags with 100% recycled paper, and have reinstated many of their shipping components in their warehouses with recycled substitutes. Usually, large companies do the bare minimum to please their aware customers. Aurora World has been implementing a broader strategy to truly impact their effect on the planet. 

Source: Source 1, Source 2

Baby Sara

HighlightsAAPI (Asian American and Pacific Islander)-Owned, POC-Owned, Family-Owned, Small Business

Based Out Of: Los Angeles, California, USA

About This Brand: Baby Sara is part of the SaraSara family. SaraSara is the parent company to sister brands Baby Sara, Hannah Banana, and Truly Me. SaraSara is the epitome of achieving the American dream by an immigrant family. The company is family run and at the top of its game, providing the girls market with the most trendy and one-of-a-kind apparel. 

Baby Sara specifically, is a toddler and little girl line that creates uniquely embellished dresses and separates that are super fun, yet light and delicate. Baby Sara is a natural born trendsetter that high-fashion moms are obsessed with.

Effie's Paper

HighlightsBlack-Owned, WOC-Owned, Woman-Owned, Small Business, Positive Message

Based Out Of: New York City, New York, USA

About This Brand: Effie's Paper is a unique lifestyle brand by powerhouse, Kalyn Johnson Chandler (epic Black Girl Magic!). Kalyn created the brand to bring forth cool and on-trend accessories for work and travel. Her belief is that a woman should be surrounded by happy, fun, and pretty accessories where ever she goes. 

Effie's Paper's brand origin story is also pretty epic, being named after Kalyn's late maternal grandmother, Mrs. Effie Hayes. Effie was a stylish woman who was also a "stickler for pocketbooks filled with hankies and red lipstick, proper undergarments and a well-written thank you note." Kayln got her sense of style from Effie. Effie also worked for a greeting card company and kept tons of boxes of notecards and always had the perfect card for every occasion. Thus, the inspiration and motivation behind Effie's Paper. What a beautiful and touching story! We are thrilled to add Effie's Paper into our collection of amazing Unicorn brands!

Flair Chocolatier

HighlightsHigh-Quality Ingredients, Premium Chocolate, Woman-Led, Small Business, Socially Responsible

Based Out Of: New York City, New York, USA

About This Brand: Flair Chocolatier is a highly unique brand that creates some of the most exquisite and distinctive chocolate bars in the market. Flair Chocolatier is run by Head Chocolate Designer, Genie Kwon, who is a renowned New York City pasty chef. Genie was named 2017's "Pastry Chef of the Year" by Esquire magazine and is known for bringing flavor and exotic ingredients from around the world into Flair's chocolates. "Genie has designed each chocolate bar to convey the excitement of one of the world's culinary capitals." - Flair Chocolatier.

Flair Chocolatier is known for its Ruby Chocolate Bars, which take a very artistic and extensive process to make. Flair sources the finest ruby cocoa beans (cocoa beans that create naturally pink chocolate) from Ecuador and Brazil. Then, the cocoa beans are imported into Belgium, where the luxury-quality Ruby Chocolate is created. And, it doesn't end there folks! The Ruby Chocolate is then transported to New York City to be finished. The one chocolate bar that you purchase has gone through the efforts of two highly-talented chefs and has traveled through three different beautiful countries. Flair has also released region-themed chocolate bars that include even more worldly and delicious ingredients. Check out the NYC, Paris, and Tokyo Ruby Chocolate Bars HERE. And, if you are a dark chocolate lover, Flair creates a scrumptious French Dark Chocolate Bar as well!

If delicious, high-end luxury chocolates aren't enough, Flair Chocolatier also donates a portion of its proceeds to OneSky. OneSky is an organization that tirelessly works to better the lives of impoverished children. Learn more about OneSky, HERE.

Source: Source 1

Girl Nation

Highlights: Woman-Owned, AAPI (Asian American and Pacific Islander)-Owned, POC-Owned, Small Business

Based Out Of: Los Angeles, California, USA

About This Brand: Girl Nation creates magical jewelry and accessories for little and big girls. Their goal is to create special pieces that bring a smile to a little girl's face by incorporating popular and trending magical themes. Girl Nation's collections include unicorns, mermaids, rainbows, mermaids, and many more cute little creatures. All jewelry is kid safe, so hypoallergenic, nickel-free, and lead-free!

Happy Sprinkles

Highlights: Woman-Owned, Women-Run, Small Business, Made in Germany

Based Out Of: Hamburg, Germany

About This Brand: Happy Sprinkles is a growing small business whose goal is to spread joy worldwide through delicious, bright sprinkles. The Happy Sprinkles team loves to add glitter to everything! The founders of Happy Sprinkles created their colorful business because they were unable to find dramatic, bold sprinkle mixes for their baked goods. So they ended up creating their own with a touch of pure magic! You can add any of their gorgeous mixes to jazz up cakes, cupcakes, cookies, donuts, and other baked goodies!

Hannah Banana

Highlights: AAPI (Asian American and Pacific Islander)-Owned, POC-Owned, Family-Owned, Small Business

Based Out Of: Los Angeles, California, USA

About This Brand: Hannah Banana is part of the SaraSara family. SaraSara is the parent company to sister brands Baby Sara, Hannah Banana, and Truly Me. SaraSara is the epitome of achieving the American dream by an immigrant family. The company is family run and at the top of its game, providing the girls market with the most trendy and one-of-a-kind apparel. 

Hannah Banana is a little and big girl line that is trend heavy. All styles are extremely fun, vibrant, and right on trend. Hannah Banana seems to be about standing out in the crowd, pushing girls to own their style and authenticity. 

Last Straw Shop

Highlights: Handmade, Eco-Friendly, Socially-Responsible, Mom-Owned, Woman-Owned

Based Out Of: USA

About This Brand: The Last Straw Shop is founded and run by mom of four, Emily Kazmaier. The business aims to replace plastic straws with reusable stainless steel straws as the healthier alternative for our planet. The company emphasizes that approximately 500 million straws are used daily in the USA alone, and take approximately 200 years to break down. As a concerned mother, Emily strives to push the use of steal straws in replacement of plastic ones so that she can make a real difference for future generations.

Moonstruck Chocolate Co.

Highlights: High-Quality Ingredients, Premium Chocolate, Small Business, Made in Portland (Oregon, USA), Socially Responsible

Based Out Of: Portland, Oregon, USA

About This Brand: Moonstruck Chocolate Co. makes delicious chocolate goodies using ethically-sourced chocolate, elevated with fresh local ingredients from Portland. They create each treat with a touch of magic, and then wrap it in wonder. Moonstruck Chocolate Co. also has a strong ethics-based small business structure. This chocolatier believes that their magic cannot exist with the presence of injustice and inequality. They work hard to "close the opportunity and achievement gaps that exist between people of all race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status." Moonstruck Chocolate Co. views all their business practices through "the lens of Diversity Equity and Inclusion." The company is also involved with organizations such as B.E.A.M. (Black Education Achievement Movement) Village, Girl Scouts, Oregon Community Foundation, The Oregon Museum of Science and Industry, The Q Center, and the Youth Music Project. What a UNICORN of a brand!

Source: Source 1

OMG Accessories

Highlights: Woman-Owned, Small Business

Based Out Of: New York City, New York, USA

About This Brand: OMG Accessories is an iconic brand in the magical fashion world of kids and tweens. Believe it or not, but the brand was launched out of a Chicago apartment by Anne Harper. Today, it is based out of one of the largest cities in the world, New York City. OMG Accessories has a very prominent aesthetic: UNICORNS. And we love it! You can find every type of girls bags from crossbodies to backpacks to luggage in the shape of an adorable, magical unicorn face. SO CUTE!

Omnom

Highlights: High-Quality Ingredients, Organic, Environmentally Conscious, Socially Responsible, Made in Iceland

Based Out Of: Reykjavík, Iceland

About This Brand: Omnom is a luxury chocolate brand founded in Iceland by two best friends: Kjartan Gíslason (passionate chef) and Óskar Þórðarson (entrepreneur). Omnom chocolates are handmade in small batches in Iceland. They are made with Icelandic milk powder and the finest cocoa beans from around the world. Their cocoa beans are sourced from Madagascar, Tanzania, and Nicaragua. Since Omnom does obtain its cocoa beans from outside regions, they have made it a mission to "source with care, placing ethics, sustainability, and transparency at the heart of the process." Omnom purchases all sourced ingredients by direct trade to evaluate the social, environmental, and economic impact of its business. So not only are their chocolates gourmet and unique, they are also ethically created!

Another very cool aspect of Omnom is its design aesthetic, which combines "fantastical creatures (hello Unicorns!), surrealism, pop art, and contemporary Nordic architectural design." Unlike your traditional chocolate bars that are built to be broken into square pieces, Omnom chocolate bars are designed to be broken into geometric shards. So cool!

Source: Source 1

Ooly

Highlights: Woman-Owned, Socially Responsible

Based Out Of: San Diego, California, USA

About This Brand: Ooly creates fun, happy, and colorful art and writing supplies to brighten school and art spaces. Every product is made with a hint of magic and delight. Ooly has been around for 15 years, making sure kids have a little something special to spark their creativity and express themselves. In addition to bringing a smile on a child's face through their products, Ooly also works with AdoptAClassroom on a national level to empower teachers by providing the supplies and materials they need to help their students learn and succeed.  

Sources: Source 1

PaperCraft World

Highlights: Eco-Friendly, Socially Responsible, Small Business

Based Out Of: Sheridan, Wyoming, USA

About This Brand: A highly unique paper crafting business that brings arts & crafts enthusiasts the ability to create the most beautiful art pieces for their homes and personal use. PaperCraft World's goal is to spark your imagination with modern polygonal designs that you can complete by yourself or with friends and family, creating for an amazing bonding experience. PaperCraft World is also a sponsor of the Conservation Circle by Rainforest Trust, a non-profit organization that protects the most threatened tropical rainforests and endangered wildlife. All PaperCraft World products use 100% recycled materials and are fully recyclable themselves. Wow!

Sources: Source 1

Par Avion Tea

Highlights: High-Quality Ingredients, Artisan, Socially Responsible, Made In USA, Woman-Owned, WOC-Owned, POC-Owned

Based Out Of: San Francisco, California, USA

About This Brand: Par Avion Tea is a luxury, high-end tea company founded by millennial entrepreneur and mom, Alexandra Mysoor. Alexandra is of Indian descent, and was inspired to create the Par Avion Tea brand by the care packages she used to receive in college by her mother. These packages would be filled with tea, spices, and knit-knacks from India. Alexandra wanted to bring this "micro-moment of joy" to others. So, she came up with a brand that not only recreates a 5,000 year old product, but adds a very magical twist.

Par Avion Tea teas are a combination of a traditional tea blended with all sorts of unique and rare ingredients. You will find teas that not only taste delicious, but also change color, steep pink, have bursting flowers, and even sparkle like glitter! The company sources ingredients from all over the world and produces in an artisan method by hand-picking and hand-sorting only the finest ingredients. Then, the teas are prepared in small batches. A luxury tea loved by the likes of Refinery29, Glamour, Vogue, Popsugar, and Forbes.  

Another great aspect of Par Avion Tea is that for every tin purchased, Par Avion Tea gives one day of education to a child in need. What a Unicorn of a brand!

Sources: Source 1

Pure Sugar Candy

Highlights: Woman-Owned, Small Business, Made In USA, Nut-Free, Contains No Allergens

Based Out Of: Boston, Massachusetts, USA

About This Brand: Pure Sugar Candy is a custom-made hard candy company that creates the most adorably presented treats. Their hard candy comes in multiple creative flavors and shapes. Their ingredients are very minimal, so no harsh chemicals in this yummy candy! The candies are also made in a nut-free facility, free of allergens. Basically, a PURE and perfect little sweet treat for all to enjoy!

Sigma Beauty

Highlights: Cruelty-Free, Gluten-Free, Lactose-Free, Vegan, Clean Beauty Promise, Patented Design, Cult-Following, Run by 90% Female Team

Based Out Of: Minneapolis, Minnesota, USA

About This Brand: Sigma Beauty is a unique science-meets-beauty brand that has created a large cult-following. Sigma was created by the Xaviers, a power-couple compromised of a molecular bacteriologist and civil engineer. They started with ONE brush, and instantly sold out. All Sigma brushes are made of the highest quality material and unmatched durability created by science. All their makeup is vegan, gluten-free, and lactose-free (take that allergies!). And most importantly, everything is made cruelty-free (PETA approved). To top all this greatness in one beauty brand, Sigma also happens to have a 90% female team and continuously pairs with nonprofit organizations like The Pink Fund. Behold, the Unicorn of the beauty industry. 

Smarty Pants Paper Co.

Highlights: Woman-Owned, Small Business

Based Out Of: Knoxville, Tennessee, USA

About This Brand: Smarty Pants Paper Co. is owned and ran by Kate, a bold artist whose passion for art and printing started at a mere nine years old. Kate began her company by designing stationaries in her bedroom, and now owns this bustling small business whose products can be found all over the USA. Smarty Pants Paper Co. is all about bright colors, bold graphics, and vintage style. The sassy "Smarty Pants" pencils alone give anyone the enthusiasm to keep working and hustling with a positive attitude. 

Taylor Elliot Designs

Highlights: Woman-Owned, Small Business, Positive Message

Based Out Of: Oklahoma City, Oklahoma, USA

About This Brand: Taylor Elliot Designs is run by artist, Taylor Elliot. This brand exudes positivity and creativity. Taylor's whole design aesthetic revolves around upbeat messages, pops or color, and lots of sparkle! The goal is to basically brighten and stylize the workplace. Taylor Elliot Designs creates the most fun and vibrant pieces to add to a Unicorn Queen's office. There is also an underlaying message of women uplifting other women. Taylor herself, gives back by mentoring and training other similar small businesses so they can reach their entrepreneurial goals. What a sweet Unicorn!

The Mighty Company

Highlights: Woman-Owned, Small Business, Positive Message

Based Out Of: Los Angeles, California, USA

About This Brand: The Mighty Company is an LA-based luxury outerwear brand that has expanded into all types of other cool apparel, like loungewear! This amazing company was founded by visual artist, Jessie Willner, who designed the most gorgeous women's high-end leather jackets. Now, The Mighty Company releases all types of apparel, but with the original design aesthetic of Jessie Willner: '90s West Coast. The Mighty Company has been praised by the likes of Vogue, Refinery29, Forbes, The New York Times, and so forth! Not to mention, their style is truly a unicorn of a find!

Truly Me

Highlights: AAPI (Asian American and Pacific Islander)-Owned, POC-Owned, Family-Owned, Small Business

Based Out Of: Los Angeles, California, USA

About This Brand: 

Truly Me is part of the SaraSara family. SaraSara is the parent company to sister brands Baby Sara, Hannah Banana, and Truly Me. SaraSara is the epitome of achieving the American dream by an immigrant family. The company is family run and at the top of its game, providing the girls market with the most trendy and one-of-a-kind apparel. 

Truly Me is a big girl line that caters to independent tweens. This line is for the bold and vivacious girls that may, or may not, be in a hurry to grow up. They are big girls, and they want to dress like the respective big girls in their lives, A.K.A. their moms and/or older sisters. Truly Me caters to these adorable, inspiring tweens by providing them with grown-ish styles, while still maintaining a sense of childlike magic. 

Quality Sprinkles (Q-Sprinkles)

Highlights: Natural/Clean Ingredients, GMO-Free, Gluten-Free, Soy-Free, Dairy-Free, Vegetarian, Vegan, Halal Certified, Kosher Certified, Made In The United Kingdom

Based Out Of: Welwyn Garden City, England, UK

About This Brand: Quality Sprinkles, also known as Q-Sprinkles, is a true unicorn of a company! This UK-based business creates the most beautiful sprinkle mixes for all your fancy cakes, and they do this using the most cleanest and purest ingredients. They choose natural coloring over artificial. And, they cater to consumers with all types of allergies and special diets. All of Q-Sprinkles's products are free of GMO's, gluten, soy, diary, and animal product. All their products are also Halal and Kosher certified...WOW!

Sources: Source 1

Yellow Owl Workshop

Highlights: Woman-Run, Family-Owned, Small Business, Made In San Francisco (USA), Positive Message

Based Out Of: San Fransisco, California, USA

About This Brand: Yellow Owl Workshop is a quirky and whimsical brand from one of the most creative and free-minded cities in the world, San Fransisco. The brand is run by artist, Christine Schmidt who comes up with pro-woman, pro-fun designs and translates them into wearable product. Everything from this brand screams UNICORN MAGIC...and we are obsessed!

Zomi Gems + Tiny Treats

Highlights: Mom-Owned, Small Business

Based Out Of: USA

About This Brand: Zomi Gems + Tiny Treats is a super fun girls' accessory brand founded by a sweet mom of two baby girls. The founder of Zomi Gems + Tiny Treats had an obsession with dressing up her little girls, and though she was able to find all kinds of apparel for her daughters, she had a very tough time finding trendy jewelry and accessories for them. So, this supermom decided to create her own brand of girls jewelry and accessories at budget friendly prices. Now, we have Zomi Gems + Tiny Treats, a bold kids line full of all types of beautiful jewels and more!

54 Celsius

Highlights: Woman-Owned, Artist-Owned, Small Business

Based Out Of: UK & USA

About This Brand: 54 Celsius is all about candles. They have taken the 150 year-old invention and given it a unique twist. Their main slogan is "We didn't think candles had to be boring..." With that being said, 54 Celsius defines candles as a way to set the mood and communicate via ambiance and scent. They strive to enhance the conversation by bringing us candles that are so beautiful and unique that they easily steal the show. 54 Celsius also happens to be co-founded and co-run by artist, Thorunn Arnadottir. She is a talented being from Iceland who is behind the creation of the famous unicorn candle! Shop now!